Not reading-, writing-, or Charlottesville*-related, but fascinating nonetheless: Who is Your Unconscious Mind Voting For in ’08 from Open Culture. This is yet another variation on the IAT (Implicit Association Test) used to measure unconscious prejudices.
When you’re finished with the test, the candidates (Clinton, Obama, Huckabee, and McCain) are ranked for you in order of your unconscious preference. My results surprised me — my unconscious preferences matched my conscious party preference, but not my conscious candidate preference. I wonder, though, what effect unconscious biases about race and gender have on this particular IAT.
*Turns out it is Charlottesville-related — see comments.
Filed under: fun, psychology Tagged: | Implicit Association Test, Open Culture, presidential race, unconscious prejudice
Hey — It is C’ville related. We run the project out of UVa!
I would have liked more information on how to interpret the results. Mine came out close to my explicit preferences, with only two candidates out of the four having swapped position. The scale on the right was somewhat vague. My top candidate was far above the others, but there was a bit of a gap between that candidate and the top of the scale. Does this mean anything?