Borders will be installing televisions in its stores. A new strategy at Borders will reinforce the message that its stores are not just about books: the company has been installing 37-inch flat-screen televisions to show original programming, advertisements, news and weather. Borders stores haven’t been “just about books” since…pretty much forever. I’m wondering how they’ll [...]
Filed under: books, markets, media | Tagged: advertising, Borders, Publishers Lunch, television | 6 Comments »
