This tip from The Renegade refers to freelancing, but it can be true for fiction writing as well:
8. Rejection: If you’re a freelance writer, you will be rejected. The biggest reason for freelance failure is not an inability to write, report, or market — it’s an inability to get past failure. A rejection doesn’t necessarily mean you suck — it means your idea was off-base, or the timing wasn’t right, or the editor didn’t get his morning Starbucks, or the magazine is undergoing a redesign, or Mercury is in retrograde. I never let fear of failure hold me back from reaching for what I want, because doing nothing guarantees I will fail. [My emphasis.]
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My approach to freelancing has been to send an idea to anyone who might possibly be interested in it. I just shoot it out there, and then the individual “not right for us” or “we just covered this two weeks ago” doesn’t crush me. I just try to remember that the editor knows his audience ten times better than I do, and if he says no, it’s not that it was a bad idea, but that I might be aiming it at the wrong audience.