How to be super super popular

Guy Kawasaki combines his knowledge of evangelism and marketing to come up with 10 ways book authors can “evangelize” their blogs. He’s been blogging for 120 days, so he should know what he’s talking about, right? Here’s the short version: 1. Think “book” not “diary.” I.e., you wouldn’t market your diary, so think of your [...]

101 Reasons to Stop Writing

It’s like a virtual kick in the pants. Snarkier than Miss Snark, more deviant than The Elegant Variation, and pickier than the Rejecter, 101 Reasons to Stop Writing will give you a reason to go back to bed in the morning. Warning: Not for the easily offended. Or discouraged. (Thanks, Rachel!)

The Great Gatsby — Chapter IV

Chapter IV opens with a long list of summer visitors to Gatsby’s house. Most of the names are humorous — Clarence Endive, George Duckweed, the Smirkes and the Leeches. Ripley Snell and Mrs. Ulysses Swett are involved in yet another of the book’s many car accidents. Finally Gatsby pays a visit to Nick with his [...]

Are you ready for literary Darwinism?

Deconstructionism is so 1985 — it’s time for a new literary theory. Jonathan Gottschall proposes literary Darwinism: By applying evolution-based thinking to fiction, we believe we can invigorate the study of literature, while at the same time mining an untapped source of information for the scientific study of human nature (see “Truth in fiction”). Darwinian [...]

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